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Jim, John and Matthias founded Kushel in 2018. Their goal: to set a new standard in the textile industry, to prove that it is possible to produce a high quality product and at the same time give back to the environment more resources than were used for the production. For every Kushel product produced, 2 trees are planted, offsetting all CO2 and fresh water used in production. In this way, Kushel makes an active contribution to stopping climate change and is thus the first climate- & resource-positive textile brand in the world.
Soft, Absorbent & Environmentally Friendly - Wood Fibre Towels
Kushel products are made from reforested beech wood fibres and the finest organic cotton. This mix of materials has a significantly lower environmental impact while providing increased absorbency and a long-lasting soft touch. Products: Towels, bathrobes, Kushel blanket.