
Intention is an international brand with roots in Copenhagen that combines photographic art, words, and sustainable fashion. The products are made to order from organic and recycled materials—with no overproduction. Inspired by light, shadow, and hidden moments, the brand creates wearable designs full of emotion, meaning, and intention.
Enter your code at checkout and get 15% off your order. This applies to the purchase of a single item. When you purchase two or three Words of Intention products, a bundle discount is automatically applied: 15% off two items and 25% off three items. The bundle discount cannot be combined with the discount code. For orders of two or more items, the bundle price is therefore automatically applied—no additional code required.
*Important: Only create a discount code if it will definitely be used. Please treat the discount code confidentially and do not pass it on to third parties. It is not always possible to combine discounts. Further general information can be found on the brand website.
*Important: Only create a discount code if it will definitely be used. Please treat the discount code confidentially and do not pass it on to third parties. It is not always possible to combine discounts. Further general information can be found on the brand website.
*Important: Only create a discount code if it will definitely be used. Please treat the discount code confidentially and do not pass it on to third parties. It is not always possible to combine discounts. Further general information can be found on the brand website.
Intention is a mindful lifestyle brand from Copenhagen, founded by ClaraXenia and Nils. The brand combines photographic art, words, and sustainable fashion to create unique designs with meaning. Inspired by emotions and a mindful lifestyle, each piece embodies a clear intention and accompanies the people who wear it.
Each garment features one of the 36 Words of Intention —discreetly placed on the back of the neck or on the back—so you can always carry the message close to you. Made to order from organic and responsibly sourced materials, the products are created without overproduction and are manufactured at select local production sites worldwide to enable faster and more environmentally friendly delivery.
The collection is complemented by the photographic art of ClaraXenia, which is available as framed wall art. Inspired by light, shadow, and hidden stories, these works encourage viewers to pause and reflect.
Made to inspire.
