Brands that
really
make a difference.

Pioneer Brands are carefully selected—certified, forward-thinking, and good for your team.

-42€
Pioneer

Planet-based Banking

Tomorrow

-15%

Low-carbon mobility

Flixtrain

Pioneer
-20%
Pioneer

Sustainable fashion

Armedangels

Request discount
160+
Brands on the platform
~80
Pioneer Brands
0 €
Costs for employers
5 min
Tools for HR Teams

What's behind it

What is a Pioneer brand?

A Pioneer Brand meets at least one of our defined criteria—from recognized certifications and sustainable production to wellness programs that truly help your team thrive.

In addition to our Pioneer Brands, we specifically focus on strong, established brands with high demand—this allows us to create relevance for broad user groups while providing Pioneer Brands with a strong platform and the visibility needed to make an impact.

How does a brand become a pioneer?

Brands qualify based on at least one criterion—one requirement is sufficient.

01 — Certifications

Accepted proof

External, independent certifications attest to environmental and social standards. These are the strongest indicators of leadership.

B CorpEU OrganicFair TradeGOTSDemeterCradle to Cradle

02 — Product & Manufacturing

How is it made?

Materials, packaging, and the production process matter. Brands must demonstrate that they produce responsibly.

Recycled MaterialsPlastic-freeVeganRenewable EnergyRepairable

03 — Corporate Strategy

Genuine Commitments

For brands with a serious sustainability roadmap — science-based targets, reports, and measurable goals.

SBTiNet Zero Commitment1% for the PlanetSustainability Report

04 — Well-being & Forward Thinking

Forward-looking

Brands like 7Mind that don’t have a traditional focus on sustainability, but offer real benefits for health and the future—preventive and scientifically grounded.

Mental HealthPreventionFinancial WellnessMindfulness

For HR teams

Why Choose Pioneer Brands for Your Business?

Employees appreciate it when company culture and benefits are consistent.

01

Authentic corporate culture

Benefits that align with your ESG goals — no longer a contradiction between external communications and internal offerings.

02

Strengthen employer branding

Talented individuals—especially millennials and Gen Z—look for sustainable and meaningful benefits when choosing a job.

03

Employees who feel comfortable

From meditation apps to sustainable fashion — Pioneer Brands meet real needs.

04

No effort required on the part of HR

No contract management, no billing. FutureBens takes care of everything—completely free of charge for employers.

“We set up FutureBens in just one hour, and after three months, 78% of our employees had signed up. Some of our employees are saving up to €900 a year.”

P

Paul Berg

Managing Director, GoodJobs GmbH

Pioneer Brands for your team — free of charge.

Register your business in just a few minutes and give your employees immediate access to Pioneer Brands.

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No contract · No hassle · Free for employers