TRUESDAY was founded in 2020 by Henning Reiche with the goal of creating coffee that has a positive impact—coffee that causes no harm and gives back more to people and nature than it takes from them. TRUESDAY is the first German coffee brand to adopt the True Price concept and one of the first companies to put the True Price theory into practice.

Henning will explain and discuss this with you

- The True Price Principle

- The hidden costs of coffee farming

- How you can make conscious purchasing decisions